Britain’s national tourism agency is turning to social media to promote the country well before the start of the 2012 Olympic Games.
VisitBritain is quite aware of the tourism value the Games can…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/tD9Qe4I11SI" height="1" width="1"/>
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Dockers is advertising during the Super Bowl for the first time since 2002 with an integrated campaign that includes technology provided by a mobile music discovery application provider and a branded…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/NgahlaO-EtY" height="1" width="1"/>
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Valpak, the print and online coupon company owned by Cox Enterprises, is prepping for its latest innovation: envelopes that can carry embedded augment reality code.
The company is in final…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/LPksAWxhiGM" height="1" width="1"/>
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With the specs for the iPad officially out for 24 hours, the advertising and publishing industry has had time to get beyond their initial impression of the device of the device and what it means for…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/prjDAVBPg6s" height="1" width="1"/>
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HomeAway, an online vacation rental marketplace, is launching its first national integrated marketing campaign on Super Bowl Sunday not only by reprising the Griswolds from the 1980s movie "National…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/RkunOi9QHOI" height="1" width="1"/>
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Apple’s latest device will solve at least one problem facing mobile advertising: the hassle and cost of optimizing for the still-too-tiny screen sizes of smartphones.
Sporting a screen close to 10…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/3fZE-KcRHfI" height="1" width="1"/>
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The total worldwide online search market grew 46% in December 2009 compared to December 2008, according to the latest qSearch data from digital research firm comScore, Inc.
US, China Lead in Total…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/ItjlawVYAWs" height="1" width="1"/>
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Campaigns:
VA Senate majority leader to Dem candidate: you will use web ads.
Why most digital ads still fail to work.
Local Search:
AT&T to go after Yelp with Buzz.com
Media:
Newsday’s paywall…
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Shoe designer Adidas is the latest company to use augmented reality to promote its brand [video]. Unlike other marketing endeavors however, Adidas is not embedding its AR imagery in an ad or…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/q66GyifULxw" height="1" width="1"/>
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Signs that the internet is moving to a domain-based standard  continue to proliferate. The latest: Goodmail Systems last month published a list that Goodmail has dubbed the industry’s first…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/odV2PL2jRYk" height="1" width="1"/>
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