As state revenues continue to decline and consumers remain tight-fisted with their leisure dollars, state agencies that promote tourism have stepped up their campaign tactics to more effectively use…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/3IN2YN38u6Y" height="1" width="1"/>
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As more people turn to social media to find jobs, and conversely, human resource departments to find applicants, analytical and segmenting tools are emerging that can more easily narrow the search…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/MpleSusHKjk" height="1" width="1"/>
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Age, gender and educational level all play a role in whether a consumer will more inclined to seek out bargains from online ads or print ads, according to a new Adweek Media/Harris Poll survey.
In…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/Pi_uKQ2tpVc" height="1" width="1"/>
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The search engine marketing (SEM) industry posted solid sequential and year-over-year growth in Q409 as marketers – especially in the retail category – capitalized on growing consumer demand and took…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/D11_e9zXkcA" height="1" width="1"/>
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