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HomeAway Integrates Online, WOM into Griswold Super Bowl Ad

by admin on Jan 27th in Online Business

HomeAway, an online vacation rental marketplace, is launching its first national integrated marketing campaign on Super Bowl Sunday not only by reprising the Griswolds from the 1980s movie "National…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/RkunOi9QHOI" height="1" width="1"/>
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iPad Good for Mobile Ads

by admin on Jan 27th in Online Business

Apple’s latest device will solve at least one problem facing mobile advertising: the hassle and cost of optimizing for the still-too-tiny screen sizes of smartphones.
Sporting a screen close to 10…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/3fZE-KcRHfI" height="1" width="1"/>
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Worldwide Online Search Market Grows 46%

by admin on Jan 27th in Online Business

The total worldwide online search market grew 46% in December 2009 compared to December 2008, according to the latest qSearch data from digital research firm comScore, Inc.
US, China Lead in Total…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/ItjlawVYAWs" height="1" width="1"/>
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Industry Buzz & Snippets: 01/27/09

by admin on Jan 27th in Online Business

Campaigns:
VA Senate majority leader to Dem candidate: you will use web ads.
Why most digital ads still fail to work.
Local Search:
AT&T to go after Yelp with Buzz.com
Media:
Newsday’s paywall…
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