It is June 30, 2009 and in 7 months, the eyes of the world will be focused on Vancouver, Canada, for the 2010 Winter Olympics. My dream for the past 28 years has been to be part of this magnificent event–not as an athlete, but as part of the volunteer medical team. I have spent [...]

Step one in establishing a social media strategy, any number of pundits and advisers will tell you, is to establish a strategic plan. This is, without a doubt, sound advice given the number of…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/WbCZisdcYm0" height="1" width="1"/>
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Google is continuing to execute its plans to make a bigger play for the display ad space – and is promising it will avoid the annoying images that have come to be associated with them.
Increasingly…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/DJVijDg2MvA" height="1" width="1"/>
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Posted by randfish
Jason Cohen recently authored a post on A/B testing that deserves both broader awareness and a deeper dive. Most of us in the online marketing world are aware of the power A/B tests can bring through improved click-through, sign-up and conversion rates. Getting a higher percentage of visitors to a page to take [...]

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