Consumers, judging from the numbers, love social buying sites such as Groupon. Consumer also, judging from numerous surveys, hate online behavioral tracking and ad targeting. But now that Groupon has…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/fgKyiav_xM0" height="1" width="1"/>
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You know it’s going to happen eventually: that e-mail subscriber or subscribers that have not clicked on your messages in half a year are going to unsubscribe. If you are a marketer whose revenue…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/3a1kzJZo47o" height="1" width="1"/>
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Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.
Women…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/zfLEWDcHsbw" height="1" width="1"/>
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Research & Statistics:
Google owns mobile search.
Google’s search party is over.
What are the web’s top sources of referral traffic?
Mobile Marketing:
Apple starts patenting mobile app…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/cVF4-wzmYE4" height="1" width="1"/>
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The Audit Bureau of Circulations is loosening its standards to allow subscribers of digital subscriptions and hybrid publishing plans to count as paid circulation. The board’s aim is to accommodate…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/WZbf2stjpWo" height="1" width="1"/>
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This past weekend more than 301,000 customers in Maryland and the District of Columbia lost power after unusually harsh thunderstorms hit the area. The storm, which clocked in at 90 miles an hour in…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/Es51JQSrlHw" height="1" width="1"/>
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Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.
Women and…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/XKq8T4Rn_Wg" height="1" width="1"/>
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Vendors that send e-mail marketing messages to Margaret Farmakis better monitor their unsubscribe inboxes carefully over the next three months. The senior director at Response Consulting is going…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/8i-I2CTfB1U" height="1" width="1"/>
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Amazon pushed the concept of social retail forward by a large measure by linking shoppers to their Facebook friends. Through this connection, Amazon shoppers can get recommendations from friends on…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/Mz6OB9CKXfo" height="1" width="1"/>
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New figures quantify the viral success of the Old Spice viral video campaign using the one metric that ultimately matters to marketers: sales. According to The Nielson Co., sales of Old Spice Body…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/RqiTQGoe2Mo" height="1" width="1"/>
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